I started my career at Coca-Cola and L’Oréal before joining Absolut Vodka in 2004. There I worked in various sales and marketing positions before becoming Global Marketing Director in 2013. During his time the brand successfully put digital and experiential marketing at the core of its brand-building model and launched impactful campaigns to attract millennials, among them “Absolut Greyhound” and “Transform Today”.
After two years with LEGO as a Brand Director EUC I moved on to successfully launch my startup Kamarg Backpacks in 2017. I then helped to scale the modern Austrian coffee brand J.Hornig through a new brand positioning and a series of successful innovations. Since 2021 I have been working as a VP of Marketing for the vertical farming brand Kalera.